SEO in 2024 - Preparing Your Business for the Future of Search Engine Optimisation
Author: Adam Kerr, Digital Specialist - RevenYou
Search engine optimisation (SEO) is the process of improving the position of a website in search results pages (SERPs). The higher a website ranks in SERPs, the more likely it is to be seen and visited by users. For businesses, good SEO can lead to a significant increase in website traffic, leads, and sales.
What will SEO be like in 2024?
The landscape of SEO is constantly changing, as search engines become more sophisticated and user behaviour evolves. In 2024, businesses can expect to see even more emphasis on quality content, user experiences, and technical SEO.
Here are some of the key trends that are expected to shape SEO in 2024:
● The rise of artificial intelligence (AI) and machine learning (ML).
● The continued importance of voice search.
● The growing importance of local SEO.
● The increased focus on technical SEO.
● The rise of visual search.
● The importance of video content.
● The continued importance of E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
● The increasing prevalence of featured snippets.
● The importance of personalisation.
Why is SEO important for businesses of every size?
SEO is important for businesses of every size because it can help them achieve several goals, including:
● Increased website traffic.
● Generate leads.
● Boost sales.
● Improve brand awareness.
● Build trust and credibility.
The below statistics highlight the importance of SEO for businesses:
● 75% of internet users never go past the first page of search results.
● 81% of businesses use SEO to improve website traffic.
● 61% of marketers say SEO generates the best ROI (return on investment) of any marketing channel.
How can businesses prepare for the future of SEO?
To prepare for the future of SEO, businesses can take the following steps:
● Create high-quality content that is relevant to your target audience.
● Optimise your website for mobile users.
● Focus on building backlinks from high-quality websites.
● Use social media to promote your content and brand.
● Track and analyse your SEO results, adjusting your SEO strategy as required.
SEO is a powerful tool that can help businesses of all sizes achieve their online marketing goals. By understanding the trends that are shaping SEO in 2024, businesses can develop a strategy that will help them stay ahead of their competition and succeed in the ever-changing digital landscape.
Here are some additional tips for businesses that are looking to improve their SEO:
● Work with an SEO agency or consultant to get you started.
● Use a variety of SEO tools and resources.
● Stay up-to-date on the latest SEO trends.
● Be patient and consistent with your SEO efforts.
SEO is an essential part of any digital marketing strategy. By investing in SEO, your business can ensure that you are visible to your target audience and achieve your business goals.
LinkedIn / FB Content
Search engine optimisation (SEO) is an essential part of any digital marketing strategy. By investing in SEO, your business can ensure that you are visible to your target audience and achieve your business goals.
In our latest blog, RevenYou’s digital specialist, Adam Kerr, provides his insights on the ever-changing SEO landscape and the trends that are shaping SEO in 2024. He shares his insights on how businesses can prepare for the coming year, and provides some additional tips for businesses seeking to improve their SEO.
