Case Study 7: Regional Victoria 37 room boutique property
Opportunity
A family owned, and operated, property for several years - their primary focus had always been on delivering exceptional food and beverage experiences. The appointment of a General Manager – a new position for the business – was made with the primary objective to identify operational areas of improvement specifically within the accommodation experience that would result in improved revenues.
Actions
RevenYou was contracted with the specific role of increasing rooms revenue which was undertaken by creating a sales focused revenue strategy and through the implementation of the following recommendations:
Installation of a channel manager and connecting those OTA’s specific to the Australian market.
The introduction of a booking engine on the property’s website – allowing for direct bookings outside of normal reception hours.
Simplified, and standardised, all room types and descriptors – highlighting the property’s unique selling points
Introduced a range of seasonal offers to encourage direct bookings.
Introduced a seasonal dynamic pricing model to leverage local area events and mid-week v’s weekend demand.
Implemented a two-night minimum stay on Saturday nights throughout the peak summer period.
Introduced weekly ‘remote’ revenue strategy meetings with the General Manager; and undertook quarterly reviews of the dynamic pricing model.
Undertook the onboarding, and training, of the newly appointed Front-of-House Manager.
Conducted training with the onsite team in the area of reservations including upselling and direct bookings; and the importance of accurate data inputting that would provide important analytics – integral to the business’s development of their strategic planning and identifying future growth opportunities.
Outcomes
Within the first year, rooms revenue increased by 35%.
The owners were able to use this additional revenue to renovate the existing inventory and realise their long-term dream of expanding the business with the addition of another 20 accommodation rooms to the property.
