In The News

Big Red Group Bi-Annual Seasonal Experiences Index
Tamie Matthews Tamie Matthews

Big Red Group Bi-Annual Seasonal Experiences Index

The Big Red Group's Seasonal Experiences Index is a groundbreaking initiative designed to showcase the changing trends and preferences in Australia's dynamic tourism and experience industry.

This index captures data-driven insights, offering businesses and travellers a valuable perspective on seasonal demand and emerging opportunities.

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Timing Your Social Media Posts for Maximum Engagement in Australia
Tamie Matthews Tamie Matthews

Timing Your Social Media Posts for Maximum Engagement in Australia

In the dynamic world of social media, timing is everything. The question of when to post can make the difference between reaching your audience effectively or being lost in all the digital noise. For businesses in Australia, understanding your audience's behaviour across different platforms is crucial to optimising your engagement, and desired outcomes.

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SiteMinder’s Hotel Booking Trends 2023 – Australia & New Zealand
Tamie Matthews Tamie Matthews

SiteMinder’s Hotel Booking Trends 2023 – Australia & New Zealand

Generating over 215 hotel bookings every minute, and 115 million a year, SiteMinder's platform contains the largest and deepest set of hotel booking data in the world - an analysis of the bookings made by travellers for hotels in 20 of the world's most established destinations.

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