Artificial intelligence is becoming a part of everyday life - and it’s not just younger generations leading the way. New research from SurveyMonkey reveals that Millennials, Gen X and Boomers are increasingly embracing AI, using it for everything from productivity to personal planning. While 30% of Americans now use AI weekly, nearly half remain unsure about its benefits. In Australia and New Zealand, similar trends are emerging, with mature users integrating AI into daily routines.

The rise of older generations in AI adoption marks a shift toward broader, cross-generational engagement with this transformative technology.

Instagram’s move to allow public posts from professional accounts to appear in Google search results mid-July, is more than just a technical tweak - it is a major shift in how content is discovered online: turning Instagram from a closed-off social platform into a powerful, searchable content hub.

For the travel industry, the impact is especially significant. Visual storytelling is at the heart of how people dream, plan, and choose their next destination - and now, those inspiring images and posts can be found directly through Google, opening up new opportunities for visibility and engagement.

Since 2020, RevenYou has been a valued SiteMinder partner, combining our team’s deep industry knowledge with SiteMinder’s powerful platform to deliver outstanding results for hoteliers across the region.

Modern accommodation businesses face a range of operational challenges - from overbookings and manual errors to inefficient systems and underperforming strategies. These issues often lead to unsustainable business models that struggle to stay competitive.

The Big Red Group's Seasonal Experiences Index is a groundbreaking initiative designed to showcase the changing trends and preferences in Australia's dynamic tourism and experience industry.

This index captures data-driven insights, offering businesses and travellers a valuable perspective on seasonal demand and emerging opportunities.

In the dynamic world of social media, timing is everything. The question of when to post can make the difference between reaching your audience effectively or being lost in all the digital noise. For businesses in Australia, understanding your audience's behaviour across different platforms is crucial to optimising your engagement, and desired outcomes.

It's our favourite read of the year, and we eagerly await the arrival of SiteMinder’s annual report in our inbox. 

RevenYou is delighted to announce our win at this year's SiteMinder Partner of the Year Awards 2024 in the new category within their Excellence Awards

In 2024, Tourism Australia undertook a research project in partnership with Deloitte to unpack the post-pandemic complexities of tourism distribution.

With every passing year, revenue management is playing a more central role at hotels as they navigate a landscape now locked in a permanent state of change.

Generating over 215 hotel bookings every minute, and 115 million a year, SiteMinder's platform contains the largest and deepest set of hotel booking data in the world - an analysis of the bookings made by travellers for hotels in 20 of the world's most established destinations.