Direct Bookings

We combine practical actions with proven strategies to deliver a direct booking roadmap tailored to your property. Our approach is designed to increase profitability, strengthen guest relationships and reduce OTA dependency without compromising visibility. Our services include:  

Direct Booking Strategy 

• Baseline performance analysis: assess website traffic, conversion rates and engagement metrics to identify growth opportunities. 

• Budget planning for sustainable growth: allocate resources effectively for long-term profitability. 

• Outsourcing recommendations: tailored advice based on your operational capacity. 

• Audience profiling: target the right guests on the right platforms using data-driven insights. 

Website Excellence 

• Mobile-first, conversion-focused design: create visually appealing, responsive websites optimised for bookings. 

• User-friendly booking engines: streamline the reservation process for a fast, simple and hassle-free guest experience. 

• Content and keyword optimisation: regular updates for organic visibility and voice search readiness. 

• Technical SEO: GEO targeting, schema markup and AI-friendly enhancements for evolving search algorithms. 

Digital Presence 

• Google Business Profile optimisation: improve local search visibility and build guest trust through accurate, engaging information. 

• Paid digital campaigns: drive page-one visibility with targeted ads. 

• Visual asset refresh: high-quality photography and video to meet guest expectations. 

• AI-driven content strategies: adapt to emerging search platforms and conversational queries. 

Customer Engagement 

• Email marketing campaigns: deliver exclusive offers that encourage repeat stays and strengthen guest loyalty. 

• Social media consistency: highlight your property’s unique appeal across owned platforms. 

• Performance analytics: leverage Google Analytics 4 and META Insights for actionable data. 

Revenue Services 

• Pricing strategy development: create a customised approach tailored to your property and market to maximise revenue potential. 

• Dynamic pricing and rate optimisation: maximise profitability with real-time market insights. 

• Distribution channel management: balance OTA exposure with direct booking growth. 

• Competitive benchmarking: measure your performance against key competitors to identify gaps and uncover growth opportunities. 

Sales Services 

• Proactive prospecting: secure new corporate, group and leisure accounts. 

• Reactive sales management: handle incoming enquiries across all segments quickly and effectively to convert opportunities into bookings.  

• RFP management and account negotiations: secure preferred partnerships to capture high-yield opportunities, base business and bookings during identified need periods. 

• Segment-specific sales strategies: design targeted approaches to attract high-yield business segments to maximise revenue potential. 

• Sales coaching, training and mentoring: empower your team with proven techniques and personalised guidance to elevate performance and drive results.

Direct bookings can significantly reduce OTA commissions, but they require more than good intentions. Success demands a structured approach, smart investment in technology and expert marketing strategies. At RevenYou, we partner with you to create a balanced, profitable distribution mix tailored to your property that drives revenue and strengthens guest relationships.