Case Studies

Brand Exit, Tech Overhaul and Digital Transformation in 3 Weeks
Tamie Matthews Tamie Matthews

Brand Exit, Tech Overhaul and Digital Transformation in 3 Weeks

Located in the heart of the CBD, this 62-room serviced apartment hotel faced a unique challenge following a rapid acquisition and brand exit. The property needed to transition from a global chain to an independent brand - fast. As part of the sales process, the hotel required a complete technology overhaul, including a new PMS, Channel Manager, Booking Engine, GDS provider and website.

Compounding the challenge, the on-site team had limited technical expertise and was focused on the operational integration with a nearby sister property. Time constraints and the need for accuracy drove the decision to outsource to RevenYou, ensuring a seamless transition and a strategy built for long-term success.

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From tired and forgotten to ‘wow’ in just 12 months  
Tamie Matthews Tamie Matthews

From tired and forgotten to ‘wow’ in just 12 months  

When a run-down, 60-room coastal motel in regional Tasmania changed hands, the new owner faced a daunting challenge. Once a much-loved property, it had fallen into decline - closing during the off-season, suffering from low occupancy and in urgent need of renovation and infrastructure investment. The owner, new to hospitality but experienced in business, knew that turning this around would require more than just a facelift.

That’s where RevenYou came in. With deep industry expertise and access to local market data, we developed a comprehensive strategy to revitalise the property - optimising systems, implementing dynamic pricing, expanding distribution channels and driving sales and marketing initiatives. The results have been nothing short of remarkable: 33% revenue growth, full bookings for next year’s wedding season, five major awards and an ROI of $21 for every dollar invested.

Read our full case study to discover the strategies behind this success.

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The resolution of long-term tech issues
Tamie Matthews Tamie Matthews

The resolution of long-term tech issues

When a property in a high-demand event town was facing daily overbooking issues, creating significant headaches for the team - especially during peak event periods when relocating guests was nearly impossible. RevenYou was brought in to assess the situation and help get things back on track. Through a detailed audit of the PMS, Channel Manager and OTA partners to pinpoint the source of the issue, followed by the implementation of a targeted distribution strategy and system enhancements, the property saw immediate results. 

Read our full case study to learn how the implementation of a fully optimised and streamlined distribution system, tailored to meet the property's unique operational requirements resulted in a significant reduction in stress for the onsite team, fewer booking complications and a more user-friendly system to manage daily operations.

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Ensuring the best tech systems are in place to attract local business
Tamie Matthews Tamie Matthews

Ensuring the best tech systems are in place to attract local business

A second-generation, family-owned motel located in a thriving regional centre in Victoria had secured local council funding as part of their peak tourism industry body membership. RevenYou was retained to deliver a capped number of hours of independent consultancy work that could be could be used to identify opportunities within their business in the areas of revenue management, distribution, sales and marketing that could deliver enhancements in how they operated and contribute to improved profitability.

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Transitioning from Hotel Management Company to Owned Brand in Seven Days
Tamie Matthews Tamie Matthews

Transitioning from Hotel Management Company to Owned Brand in Seven Days

New owners of luxury apartments wanted to exit the existing hotel management agreement and trade under their own brand, they had a seven-day window to undertake the implementation of new technology platforms across revenue management and distribution channels - a project that would normally take four-six weeks to complete. 

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Corporate Property Moving from Chain to Independent
Tamie Matthews Tamie Matthews

Corporate Property Moving from Chain to Independent

Hotel approached RevenYou in 2021 as they were transitioning from a franchise agreement to becoming an independent property. Their biggest concern as they rebranded was how to market themselves back to their existing corporate client base. Previously, corporate contracting had been the responsibility of the franchise sales team and the hotel now had to undertake this important role but were unsure of where to start, who to contact and how to contract a rate.

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The Strategic Alliance Between Revenue Management & Marketing
Tamie Matthews Tamie Matthews

The Strategic Alliance Between Revenue Management & Marketing

After returning home to Australia in early 2020, the owner inherited the family’s historic homestead located within 30 minutes’ drive of a popular Victorian tourism destination. Undertaking significant renovations to deliver a unique, and luxurious, accommodation experience in central Victoria, guests can now take a step-back-in-time to another era, whilst being able view the family’s rich pastoral heritage with the property continuing to operate as a working farm.

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From Underperforming in a Thriving Market to Profit
Tamie Matthews Tamie Matthews

From Underperforming in a Thriving Market to Profit

The owners purchased the property in 2019 with the expectation that it would be a defensive investment – generating a consistent income, rather than growth – and that they could put a manager in place and see the rewards grow.

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Capturing Greater Market Share to Deliver Growth
Tamie Matthews Tamie Matthews

Capturing Greater Market Share to Deliver Growth

Family owned for 20+ years, the property had been struggling pre-covid due to a downturn in visitor numbers to the region. Not seeing any direct benefit from the significant growth experienced throughout the area during 2020 and 2021, the owner was referred to RevenYou by their PMS supplier.

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The Importance of a Clear Sales Strategy to Grow Accommodation Revenues
Tamie Matthews Tamie Matthews

The Importance of a Clear Sales Strategy to Grow Accommodation Revenues

A family owned, and operated, property for several years - their primary focus had always been on delivering exceptional food and beverage experiences. The appointment of a General Manager – a new position for the business – was made with the primary objective to identify operational areas of improvement specifically within the accommodation experience that would result in improved revenues.

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The Challenges of Opening a Hotel Without Strong Foundations in Place
Tamie Matthews Tamie Matthews

The Challenges of Opening a Hotel Without Strong Foundations in Place

The property had been open for three months but was experiencing significant overbooking issues leading to guests arriving with no reservations; unmanageable event periods; the owners incurring large relocation costs and considering closure; with the onsite team extremely stressed and close to leaving.

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Rebuilding a Motel from Closure to Destination Experience
Tamie Matthews Tamie Matthews

Rebuilding a Motel from Closure to Destination Experience

The new leaseholders, who have extensive experience running motels, reopened the property which had been closed and in receivership. A number of environmental issues contributed to the challenges that the property faced upon its reopening including Google Maps updating their directions so road trippers heading to Brisbane diverted away from the motel, hence limiting the ability to attract the regular passing traffic.

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From Steady Performer to Exceptional in Occupancy, Revenue & Direct Booking Growth
Tamie Matthews Tamie Matthews

From Steady Performer to Exceptional in Occupancy, Revenue & Direct Booking Growth

The property had been operational for 10+ years and was achieving a consistent performance year-on-year in terms of occupancy, ADR and REVPAR. With the appointment of a new Sales & Marketing Manager, it was determined that there was opportunity for growth in occupancy, top line revenue and nett profit – which would be undertaken through the execution of a new strategic plan incorporating a variety of new sales and marketing initiatives; together with a review of the existing booking platforms which were not being fully maximised.

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