Google + Instagram - a winning combination for small hotels

Instagram’s move to allow public posts from professional accounts to appear in Google search results mid-July, is more than just a technical tweak - it is a major shift in how content is discovered online: turning Instagram from a closed-off social platform into a powerful, searchable content hub.

For the travel industry, the impact is especially significant. Visual storytelling is at the heart of how people dream, plan and choose their next destination - and now, those inspiring images and posts can be found directly through Google, opening up new opportunities for visibility and engagement.