SiteMinder’s Changing Traveller Report 2026

It’s that time of the year again and the email we eagerly await has doped into our inbox.

The travel landscape is evolving faster than ever, shaped by shifting consumer behaviours, technological innovation and global economic trends. SiteMinder’s Changing Traveller Report 2026 offers an in-depth look at these transformations, drawing on insights from thousands of travellers worldwide. This year’s report uncovers what motivates today’s travellers, how their expectations are changing, and what this means for accommodation providers and the broader travel industry.

From the rise of hyper-personalised experiences to the growing influence of sustainability, digital convenience and the continued growth of AI, the report highlights the key forces redefining travel in 2026.

In our region, the report reveals that Australian travellers remain loyal to Google, recording the highest search engine usage worldwide. And, we love the little things: with a good bed and pillows essential, closely followed by room quietness and Wi-Fi connectivity.

We encourage you to speak with your revenue management consultant about how these insights can be tailored to your property’s needs, creating actionable strategies to support growth for the year ahead.

For operators we haven’t partnered with before, we offer a complimentary 30-minute business review to show how we can help you succeed.