Mentoring Program

Empowering Hospitality Professionals

This unique and impactful program is a significant opportunity for your team to connect and collaborate with an experienced group of professionals in their respective fields of sales, marketing, and revenue.

Through our expertise and industry insights, tailored strategies for your property will help develop stronger staff capabilities and boost engagement -creating more opportunities and ultimately driving greater revenue.

Contact us touch today to discuss your requirements.

Understanding the Customer Journey for Hotel Guests

To build a successful revenue, sales, marketing and distribution strategy, you must first understand your customers. You cannot sell to someone you don’t know. In this session, we will explore your different market segments, learn how they behave and identify where they prefer to book.

Key discussion points:

• Who are your customers and what defines each segment?

• How do they like to book, and are you visible on those channels?

• Practical talking points for reception and front office staff to gather customer insights.

• Using guest reviews to uncover what matters most to your customers.

Once we have identified your customers, we will map out their booking journey and determine the tools needed to engage with each market segment at every stage.

By connecting with guests throughout their experience, we can amplify word-of-mouth marketing and reduce ongoing acquisition costs.

Driving Direct Bookings

A steady stream of direct bookings does not happen just because you have a beautiful website. To reduce costs and grow direct bookings, you need a clear action plan that attracts visitors to your site and delivers a seamless, rewarding experience with competitive rates.

Why this matters:

Booking.com spent USD$1.8 billion on marketing in the first quarter of 2025, a 10% year-on-year increase. Airbnb spent USD$563 million and Expedia increased their spend by 6% to USD$1.76 billion*. Competing with that level of investment requires smart, cost-effective strategies.

In this session, we will cover:

• Creating a rich and rewarding website experience: including a personalised audit of your site with actionable recommendations.

• Making booking easy: reviewing your booking engine for simplicity and speed.

• Leveraging marketing tools: social media, newsletters, Google Business Profile, Google Analytics and more to drive daily traffic.

• Exclusive offers: packages and promotions only available on your website.

• Understanding AI’s role: how emerging technology influences the customer journey.

You will leave this session with a practical, low-cost action plan to make your website visible, user-friendly and competitive.

*PhocusWire June 2025

Pricing for Profit

A profitable pricing strategy is not a case of “I put my prices up on January 1 by $5 and haven’t changed it since”. In this session we will look at all the areas necessary to ensure a clear understanding of where your property realistically sits within your market, research your competitor set and utilise the information from your market segment review to create a profitable pricing strategy.

In this session, we will cover:

• SWOT analysis: creating and reviewing your competitor set to identify your place in the market.

• The difference between dynamic and static pricing, and whether a revenue management system is appropriate for your style of property in its market and is compatible with your property management system.

• Corporate, government, consortia and more.

• Events: monitoring what is happening and then amending your strategy to increase profitability.

• Jargon: reading reports, deciphering numbers, reviewing decisions and implementing change for next year.

• Packages and promotions: creating direct booking strategies that customers actually want to book.

You will leave this session with a clear understanding of how to price your rooms and how to review the decisions you made to ensure continued learning year-on-year.

Prospecting for Loyal Customers

Acquiring a new customer can cost 5-to-10 times more than retaining an existing one; and customer retention can boost profits by 25% or more. To reduce costs and grow revenue, we need strategies that attract new customers while building loyalty with existing ones.

In this session, we will cover:

• Collecting usable data: empowering reception teams to confidently engage guests, uncover why they chose your hotel, where they work and how often they visit.

• Turning insights into action: collecting, then using guest data to approach companies for contracted corporate rates.

• Cold calling with confidence: practical tips for reaching potential corporate clients.

• Building relationships: strengthening ties with bookers and guests for long-term loyalty.

• Competitor price checks: ensuring your rates remain competitive.

• Prospecting national accounts and travel agents: expanding your reach.

• Understanding commission structures: making informed decisions.

• Preparing for RFP season: positioning your property for success.

• Maximising GDS, Lanyon and Consortia subscriptions: getting the most from your investments.

• Spotting opportunities: infrastructure projects, long-lead international stays and more.

You will leave this session with the confidence and tools to convert prospects into loyal, profitable customers.

First Impressions Count

Your website is often the first introduction a potential guest has to your property. It sets expectations and influences their decision to book. An outdated, neglected website can turn customers away before they even consider staying.

At RevenYou, we recommend monthly updates, an annual spring clean and a full re-design every 3–5 years to keep your digital presence fresh and competitive.

In this session, we will cover:

• Website maintenance made simple: practical tips for regular updates.

• Driving traffic: using social media, blogs, newsletters and tourism associations to create awareness.

• Google Analytics insights: making informed decisions based on visitor behaviour.

• Showcasing your unique selling points: highlighting what makes your property stand out across all channels.

• Brand essentials: logo, font, tone of voice and consistency.

• AI and search trends: why updating your site matters in the age of AI-driven search.

• Local SEO: optimising your Google Business Profile.

• Paid digital marketing: when to invest and how to measure ROI

You will leave this session with a clear understanding of how marketing elements connect and how to grow daily, weekly and monthly traffic to your website.

Terms & Conditions

Pick and Mix: select the mentor sessions that best suit your needs.

• Flexible Scheduling: each session is delivered 1:1 via Microsoft Teams at a time that works for you.

• Session Resources: you will receive a recording and presentation slides after each session.

• Homework: some sessions may include follow-up tasks to reinforce learning.

• Learning Focus: every session is designed to help you develop skills and grow your business.

• Expert Delivery: sessions are conducted by experienced professionals in the accommodation industry.

• Duration: sessions run for 1–2 hours, depending on the content and discussion.

• Open Questions: no question is too random, unusual or odd - bring them all.

• Custom Sessions: we can create tailored sessions that are designed specifically for you, your team and your business needs.

• Full pre-payment is required seven (7) business days prior to your session.

• Session date and time can be amended up to two (2) business days prior to your session.

Mentoring Program Cost: $460 per session

Ready to start learning? Please complete the form below and we will call to discuss your requirements and book your program.